This is called INNOVATION - world's first curved OLED TV
TV’s get bigger, bolder and smarter at CES 2013
Samsung meanwhile on
Tuesday unveiled what it called the world's first curved OLED TV, saying it
offered "a more immersive viewing experience."
Chinese makers are also getting into the high end
with sleek new TVs coming from makers such as Haier and TCL, which unveiled a
new smart TV which can use the Google 3.0 platform and which will be sold in
the United States later this year.
Yet analysts say that consumers are focused on
other features of new TVs, including the ability to stream content from their
mobile devices to the big screen or vice-versa.
"We are living in an app-dominated world,
whether it's on your smartphone, tablet or television," said Kevin
Tillmann, senior research analyst at CEA.
"Consumers want access to their apps at all
times and they will use whatever device, TVs included, that offer the best and
most convenient user experience."
Samsung curved OLED TV
TV makers showing off
their new wares at a huge trade fair will seek to dazzle consumers with bigger,
bolder displays, and smarter technologies for consumers who want television to
be a “multiscreen" experience.
Companies like Samsung, Sony, LG, Sharp and
Panasonic showing at the International CES in LasVegas this week are making a
new push for so-called "ultra HD" high definition of 4K, which can
provide stunning, lifelike images at a steep price.
Size is on the rise, with many consumers looking
at screen measuring 60 inches (152 centimeters or bigger), especially in the
United States, according to the industry.
"For US consumers, bigger is absolutely
better," said John Herrington of the US division of Japan's Sharp, one of
biggest sellers of jumbo TVs in the American market.
Sharp is selling TVs with displays up to 84
inches (213 cm) using its high-definition display technology called IGZO, using
indium gallium zinc oxide.
South Korea's Samsung meanwhile unveiled a new
television that lets two people watch two different shows at the same time.
The F9500 television is the first in the world
to offer this feature, dubbed "multi-view," using screen technology
called "organic light-emitting diode" or OLED.
Viewers must wear special 3D glasses, which come
with personal speakers built in to deliver the audio, in stereo, directly to
them.
But "ultra HD" and other new
televisions remain slow to capture the market because of their prices upwards
of $10,000, according to a forecast released by the Consumer Electronic
Association which showed the segment capturing just five percent of the US
market by 2016.
TV makers are still making aggressive moves to
get consumers on new TVs, including addressing the issue of a lack of content
available in the new format.
Sony, for example, announced plans to launch at
4K video service in the United States this year, and also unveiled plans for more
affordable TVs at 55 and 65 inches (140 and 165 cm) in addition to its 84-inch
set.
LG said it was the first to launch an OLED set
and said it would be selling one in the US market, at a retail price of around
$12,000 for a 55-inch model.
"OLED TV will usher in a whole new era of
home entertainment," said Jay Vandenbree, senior vice president, LG
Electronics USA.
"With its lifelike color, infinite contrast
ratio and slim profile, LG OLED delivers an outstanding viewing experience;
it's undoubtedly a premium product worthy of its premium price."
LG 55EM 9700
CEA found more than
one in five US adults own a smart app-enabled HDTV and 90 percent use the apps
available on their displays in some capacity.
"To me, content synchronization is where
the magic is. People use an average of five or six devices, and now you can
seamlessly have that across these," said Danielle Levitas, consumer tech
analyst at IDC.
Levitas said a new initiative being pushed by
cable firms is known as "TV everywhere," which enables consumers to
take their subscriptions to other devices or even on the road.
"Because of how content is licensed a lot
of those experiences are limited to the home," she said. “People want to
get that content on a tablet in a remote location, or in a hotel room."
James McQuivey of Forrester said consumers
"are focused on tablets" and prepared for a major new TV purchase.
And most already have a capable HDset, and would see only marginal improvement
with ultra HD.
Panasonic-4KOLED
"Consumers
don't need that resolution. There is no way you can discern the difference
unless you have a screen the size of a wall," he told AFP.
"And
there is no content available in 4K. So anyone who buys a 4K television is
showing they have money to burn."
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